Rapha, a prominent cycling apparel brand, enhanced its digital experience by adopting a full MACH strategy, aiming for agility and efficiency. Transitioning from legacy systems, Rapha integrated Cloudinary, significantly improving image and video handling speed, boosting SEO, and reducing page load times. With Cloudinary's DAM, image workflows are streamlined, saving time and enhancing asset management. Cloudinary's guidance facilitated smooth implementation, positioning it as a vital component of Rapha's tech ecosystem. This move aligns with Cloudinary's mission to empower businesses in delivering captivating visual experiences.

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