How MASS Engines helped Return Path Optimize Funnel Conversions for Powerful Returns
How MASS Engines helped Return Path Optimize Funnel Conversions for Powerful Returns
2 PagesEXECUTIVE SUMMARY A global data solutions provider with a strong Eloqua foundation was looking to accelerate demand generation results by expanding adoption of modern marketing best practices. They chose MASS Engines because of their focus on change management as the key to enabling funnel transformation. A close collaboration over 2.5 years, yielded impressive results: > ROI of 6,397% through optimization of a Contact Us form, which improved conversions between Visitor to Inquiry funnel stages by 30%, yielding an additional 1,000 leads per year. > ROI of 487% by reducing conversions between Inquiry to MQL funnel stages by 67% (with zero impact on SQL funnel stage) due to application of a data-driven Predictive Analysis to Lead Scoring program. Growing Revenue from Existing Invest
