MASS ENGINES CASE STUDY EXECUTIVE SUMMARY MASS Engines was brought in to address Mountain America Credit Union’s (MACU) unique requirements for Eloqua and Salesforce. MACU has a sizeable data warehouse, which is a rich source for marketing. However, retrieving data and generating reports from this system were prohibitively cumbersome. To help MACU increase the efficacy of their marketing and tracking campaign outcomes, MASS Engines: > Designed new systems integration for agile marketing between Eloqua, Salesforce and Data Warehouse > Established processes for contact management and tracking > Developed closed-loop reporting and rules for interaction with leads > Enabled attribution reporting and improved visibility into efficacy of campaigns and lead scoring CHALLENGE Liana Christi

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