MASS ENGINES CASE STUDY EXECUTIVE SUMMARY Samsung engaged MASS Engines for help in connecting marketing investments with revenue outcomes. The goal was to increase topline revenue by identifying and growing most profitable marketing investments. MASS Engines lead the initiative to build out an Attribution Reporting solution that would ensure every dollar spent on each individual digital channel in any marketing campaign is accurately tagged, captured, and tracked through to a closed won opportunity. To date, MASS enabled Samsung to achieve: > 57% reduction in Marketing Leads along with a 10% increase in Opportunities > 200% increase in Sales conversion rates (Marketing Leads to Opportunity) > 60% growth in Marketing contribution to revenue CHALLENGE To keep customers and partners abre

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