Audio advertising is hailed as a leading brand-building tool, effectively enhancing awareness, consideration, and conversion through its widespread reach and engaging personalities. Contrary to seeing Audio merely for sparking initial interest, evidence shows it also significantly drives conversions. A Forrester Consulting survey highlights 61% of marketers prioritize enhancing full-funnel media investments. Audio’s evolved value lies in its reach, frequency, and precision, proving effective at every consumer journey stage. Notably, Audio drives awareness (49%), consideration (40%), trial/purchase (45%), and loyalty (36%) among U.S. adults.

Join for free to read