CASE STUDY How Marketing Can Drive Sales in Manufacturing & Distribution How one smart Marketing team at a top gift designer and distributor took on a greater role in driving sales enablement and eectiveness using technology.In business for over two decades, gift designer and distributor Paladone represents some of the biggest brands and licenses in the world, including Marvel, Disney, and Nintendo. From oces in the U.K., the U.S., and Hong Kong, they distribute their aordable, innovative gifts and novelties wholesale to small independent retailers, online e-tailers, and major chain stores in 77 countries around the globe. With a lineup of award-winning products, Paladone’s Marketing team was looking to showcase them––and their brand at large––in their best light during appoi

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