intelligencebank.com How IntelligenceBank helps NAB bring their brand to life NAB Case Study2 intelligencebank.com NAB, one of Australia’s largest banks, has a dynamic and complex brand. NAB’s Brand team supports its master brand, a portfolio of sub-brands and an international network. To ensure all creative adhered to brand guidelines, NAB needed an online solution to manage operational processes. This included: Aa Overview Digitizing NAB’s lengthy brand guidelines Storing & sharing brand files, images & video Onboarding marketing & agency employees Automating logo requests Before using IntelligenceBank’s online brand portal software, the NAB brand team managed thousands of pages of its brand guidelines in a PDF document, which meant revising, maintaining and dis

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