How to buy a DAM Why your MarTech stack needs it...and why your team will love it. 2 intelligencebank.com How to buy a DAM Like many marketing teams, it’s not uncommon to be drowning in content - multiple versions of the same file, stored in the same place (or worse with different places), with no easy way for your team and partners to get the approved content or brand assets they need. The problem is compounded when you are juggling multiple agencies, omni-channel campaigns and a revolving door of freelancers. When you spend over 25% of your budget on content production, protecting your brand continues to be a major priority - that’s when shared drives and simple online file sharing just won’t cut it. It’s like trying to ride a bicycle cross-country, when in fact, what you reall

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