intelligencebank.com Content Creation Guide How to save time, stay on brand and create content faster 2 intelligencebank.com Overview The importance of having quality and compliant content ‘Content is king’ is a saying that we hear all of the time in marketing circles, but what does that actually mean, and how can we put it into practice? Content creation is a key component for both B2B and B2C marketing. With a greater focus on visuals, personalisation, customisation and interactivity, effective content captures the attention of new prospects and builds loyalty in current customers. According to the Content Marketing Institute, 63% of businesses don’t have a documented content strategy, and many don’t have a systematised process to ensure it’s created on time, on brand and adheres

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