NAB uses Domo’s business intelligence platform to unify data from multiple marketing channels and improve campaign performance. Domo enables real-time data collection, providing accurate and consistent metrics across NAB's campaigns. With self-serve dashboards and advanced modeling, NAB’s marketing team can optimize media investments and quickly adjust strategies. By centralizing its data and enabling granular insights, NAB can enhance transparency, reduce errors, and drive efficient marketing spend. Executives and managers alike benefit from these tools, with Domo becoming integral to NAB's marketing performance management.

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