The Challenge HoneyBook had 4 main challenges with their outbound sales process: 1. Find the contact information of new prospect clients 2. Increase the number of monthly warm leads and scale their sales process 3. Lower the Customer Acquisition Cost (CAC) 4. Compare a software solution with their SDRs performance HoneyBook’s target market is small and medium online businesses (SMBs). SMBs are big but scattered market that is very difficult to do direct sales to. It is particularly hard to find the contact of the decision makers, and get them to reply to your inquiries, so they reached out to Amplemarket for help. Their CAC was very high, and because of the difficulty in finding the right contact, their sales reps often ended up with worthless leads and were losing too much ti

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