This case study explores how data analytics can significantly improve sales performance by identifying behaviors that differentiate top sales reps from others. Key findings include that high-performing reps spend 22% more time on customer interactions, favor cold calls over emails, and increasingly use video for remote engagement. The analysis also reveals that many deals, even large ones, can be closed without face-to-face meetings. Companies that leverage these insights see an average 20% improvement in sales productivity, making data-driven strategies essential for modern sales organizations.

Join for free to read