Case Study
How Vanta closes more and faster with buying intent data
Ho w closes mor e and f ast er wit h buying int ent data Back gr ound V anta was f ounded in 2017 t o pr ot ect consumer data and r est or e trust in int ernet businesses. Their ambitious vision t o put an end t o high-pr ofile data br eaches was enough t o get t he att ention of Sequoia in v est ors in early 2021 , who r ecent ly led V anta’ s $50M series A. A t t he end of 2020 , V anta’ s sales division joined f or ces wit h Amplemark et t o boost t he sales funnel wit h high-quality leads based on t he ne xt le v el int ent data. A couple of mont hs lat er , w e sat do wn wit h Vict or Schw enoha, G TM Oper ations t o find out ho w V anta has been able t o close 6 figur es in t he 1st quar t er of 2021 t hanks t o only one campaign le v eraging Amplemark et ’ s competitiv e int ellig