Holland.com, the Netherlands Board of Tourism and Conventions' website, needed to update its privacy features to comply with GDPR. Before the regulation, 28% of visitors accepted the consent policy. However, after implementing BlueConic’s GDPR-compliant solution, which enabled A/B testing of consent message placement and design, the website increased its acceptance rate by 2.5x to 75%. Now, Holland.com uses explicit consent data stored in BlueConic profiles to deliver personalized experiences and recommendations while remaining compliant with GDPR, enhancing user engagement and tourism distribution across the country.

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