Inspired Marketers: Holiday Inn Express® 1 How Holiday Inn Express ® Stayed Smart INSPIRED MARKETERSInspired Marketers: Holiday Inn Express® 2 Staying Smart for 25 Years 3 The Digital Opportunity 5 Riggle Continues the Comedic DNA 8 The Stack Station Breaks Through 11 LinkedIn and Buzzfeed Drive Engagement 12 The Measure of Success 15 • STORY BY SEAN CALLAHAN • • PHOTOGRAPHY BY WILL MILLER & TIM DOLEN • TABLE OF CONTENTSInspired Marketers: Holiday Inn Express® 3 STAYING SMART FOR 25 YEARS When it launched 25 years ago,

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