Case Study
Holiday Inn Express Hotels
OUTFRONTmedia.com Testimonials As part of its ‘Stay Smart’ campaign, Holiday Inn Express is making a big splash in the heart of NYC with an innovative spectacular billboard! Highlights: The extremely popular ‘Stay Smart’ multi-platform campaign, which initially launched in 1998, received an out of home update in one of the most traveled areas in Manhattan – Times Square! The campaign aims to break through the clutter and communicate the esse