Using 3D animation, interactive design, and web technology, HexaGroup developed the gateway to consistent collateral for Lloyd’s Register Energy.
Using 3D animation, interactive design, and web technology, HexaGroup developed the gateway to consistent collateral for Lloyd’s Register Energy.
4 PagesMarketing Performance. Period. Lloyd’s Register Energy, Ion Using 3D animation, interactive design, and web technology, HexaGroup developed the gateway to consistent collateral for Lloyd’s Register Energy. Background A division of the London-based big-four classification societies, Houston-based Lloyd’s Register Energy faced a marketing and communications conundrum after a rapid expansion that included the acquisition of nine different companies and their assets. The quickly-growing catalog of literally hundreds of new products that could be combined in hundreds of thousands of different ways required a tremendous amount of effort for the Lloyd’s Register Energy team to completely wrap their arms around and maintain. The potential of this vast offering was severely handicapped by i
