Using 3D animation, video, and a custom iPad app, HexaGroup helped attract investors to Blackhawk Specialty Tools’ innovative oil and gas technology.
Using 3D animation, video, and a custom iPad app, HexaGroup helped attract investors to Blackhawk Specialty Tools’ innovative oil and gas technology.
4 PagesMarketing Performance. Period. Blackhawk Specialty T ools Using 3D animation, video, and a custom iPad app, HexaGroup helped attract investors to Blackhawk Specialty T ools’ innovative oil and gas technology. Background Founded in 2008, Blackhawk Specialty T ools’ innovative downhole cementing technology completely changed the game in the oil and gas production industry by preventing the contamination of groundwater and fluid migration. The key: rotation while cementing, which provides total zonal isolation downhole. Case Study Objectives & Challenges Production engineers understand why that’s cool, but what about investors? With a small catalog of derived technologies on its hands, Blackhawk found itself a hot commodity, but needed a simple way to explain why the company and its t
