Leafly is the largest global cannabis website, enabling more than 15 million visitors a month to research, find, and buy cannabis from legal, licensed retailers. As the most trusted brand in cannabis, Leafly leads the charge in bringing cannabis into the mainstream with cutting edge journalism and innovative technology to provide education and accessibility for all. The company’s mission of helping everyone experience the benefits of cannabis across their website and apps means every product initiative must start and end with the customer. In the past, customer interviews served as the primary source of product insights. However, to remain a leader in a fast-growing industry, Leafly’s product and engineering teams knew they needed to be more agile in developing new features and

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