How Fenty Increased CT A Clicks by 42% Case Study Split Test 42% Increase in CTA Clicks 15 Minute Test Setup Musician and entrepreneur Robyn Rihanna Fenty partnered with L VMH to release her namesake clothing line, FENTY , in 2019. Challenge One of the first KPIs the FENTY team wanted to measure and optimize was clicks to its homepage CTA, which brought visitors to the latest collection. Experiment FENTY wanted to see if CTA size had an effect on click rate. Using the AB Tasty platform, they set up a split test that would compare the performance of a CTA sized at 13 pixels versus a CTA that was slightly bigger at 15 pixels. RESULTS In the end, bigger was better. The 15 pixel CTA generated 42% more clicks than the 13 pixel variation, and was permanently added to the FENTY homepa

Join for free to read