Evolve Vacation Rental’s CRO specialist, Matt Mattson, spoke with us about the company’s digital strategy, its focus on the user experience, and how they increased new visitor conversions by 161% in one year. Evolve Vacation Rental wanted to create a middle ground in the home rental market. Traditional property managers often came with high fees (sometimes starting at 30–50%), which meant many homeowners settled on a do-it-yourself approach for marketing, booking coordination, guest communication, and house maintenance. So, Evolve decided to fill the gap in the market: to make home rental easy, safe, reliable, and more profitable for owners. The Situation The accuracy of any experiment depends on statistical significance: a long enough test duration, large enough sample size,

Join for free to read