How Fazoli’s Stays Relevant Using Consumer Insights to Personalize Experiences Across the Entire Customer Journey
How Fazoli’s Stays Relevant Using Consumer Insights to Personalize Experiences Across the Entire Customer Journey
2 PagesChallenges • Topsy-turvy, competitive fast casual environment • More consumers staying at home using delivery • Stay relevant and on top of the consumer experience Goals • Replace punch cards with comprehensive, digital customer platform • Integrate and track customer journey from acquisition through loyalty • Understand consumer behavior patterns to deliver personalized experiences Solution • Punchh Acquire (eClub) • Punchh Loyalty • Mobile app, web, and in-store channels • Integrations with POS (Brink) and online ordering (MonkeyMedia) systems Results • 4.3 (out of 5 star) mobile app rating • 38% average growth in visit frequency* • 42% average growth in offer redemptions* “Punchh gives us a way to strengthen and create relationships with consumers. It’s a platform
