Schlotzsky’s Delivers Personalized Experiences to Build Customer Loyalty Challenges • Rapid growth of third party ordering and delivery options • Needed unified rewards and loyalty system across all franchise locations • Digital marketing capabilities lacked engagement and loyalty components Goals • Understand loyalty members’ behaviors and relationship with the brand • Use data to create targeted, personalized offers • Create seamless customer experience across all channels Solution • Punchh Loyalty with Coupons, Gamification & Beacons • Mobile app, in-store, and web channels • Integration with POS (Aloha) and online ordering (Olo) Results* • 52% average YoY increase in loyalty customers • Up to 16%+ in loyalty check lift • 42% average Yo

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