TGI Fridays UK Modernizes In-Store and Digital Experiences to Increase Loyalty Revenue by 66% in Just 4 Weeks
TGI Fridays UK Modernizes In-Store and Digital Experiences to Increase Loyalty Revenue by 66% in Just 4 Weeks
2 PagesTGI Fridays UK Modernizes In-Store and Digital Experiences to Increase Loyalty Revenue by 66% in Just 4 Weeks Challenges • Highly competitive casual dining marketplace • Highly discount-led approach from competitors in the market • Striving to get true insight into customer preferences and behaviors Goals • Modernize brand’s digital presence and update in-store experience • Increase guest engagement and influence purchasing behavior • Communicate with existing and potential guests at the time and place of choice Solution • Punchh Loyalty • Mobile, web, & in-store channels • Integration with POS (Micros) system, Mastercard Qkr! Results* • 66% growth in loyalty revenue • 60% increase in loyalty visits • 300% increase in referred users with a verified
