www.abtasty.com — contact@abtasty.com OUI.sncf Relies on AB T asty for Risk-Free Innovation For Hélène Doré, brand loyalty is her bread and butter. As a Conversion Rate Optimization Manager at OUI.sncf, her day-to-day consists of thinking up ways to make customer experiences smoother and conversions higher. It’s a job she loves, but it’s not without its challenges. Today’s consumers are fickle and their expectations are exacting; one poor experience on an app or website can create a long-lasting negative feeling, potentially spiralling into poor brand perception, a drop off to a competitor, or bad word of mouth. Faster Innovation Risk Management 61% Increase in Conversion Rate Case Study Server-Side Experimentation “More likely than not, when a customer faces a problem

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