CASE STUDY everyaction.com | info@everyaction.com | 202.370.8032 | @EveryActionHQ Overview Challenge How EveryAction Helped VPIRG Transition From In-Person Fundraising to an Omni-Channel Digital Campaign Vermont Public Interest Research Group (VPIRG) is the largest nonprofit consumer and environmental advocacy organization in Vermont, with over 50,000 members and supporters. They are well known locally for their summer canvass, a powerhouse member acquisition and renewal machine that serves to build personal, face-to-face connections with their community while paying for itself through door-to-door fundraising. The canvass also acts as an organizing tool for their advocacy • Transitioning away from in-person canvassing to an omni-channel digital program that could acc

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