Monthly donations provide nonprofits with dependable, low-cost revenue. Building a sustainer program is a smart strategy for steady, long-term growth. It’s also one of the most effective methods for retaining and upgrading lower dollar donors. For a healthcare organization their monthly Partners had 8x the lifetime value than other donors. It was vital to grow the monthly donor program. everyaction.com | info@everyaction.com | 202.370.8050 | @EveryActionHQ Challenge Opportunity To meet growth goals, the Organization needed to increase sustainer conversion by 10%. Take a deep data dive to uncover the donors likely to give a monthly gift. Focus time and resource on those most likely to give a sustaining [monthly] gift. CASE STUDY How a Healthcare Organization used DonorTren

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