CASE STUDY How the National Audubon Society T ook Flight with EveryActionCase Study: How the National Audubon Society Took Flight with EveryAction 2 Background The National Audubon Society is a more than a century-old nonprofit conservation organization dedicated to protecting birds and preserving their habitats. With 23 state offices and 41 nature centers, Audubon is one of the largest nonprofits in the United States—and as such a large organization, they rely on technology to help them scale their work. The Problem In 2015, Audubon was searching for a new software solution that would help them raise more money, recruit supporters, and their staff around the country could easily learn how to use. Their needs included a modern, powerful CRM, higher converting donation a

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