How Eurosport’s Survey Pop-In Got 5k Responses in Less Than Two Weeks
How Eurosport’s Survey Pop-In Got 5k Responses in Less Than Two Weeks
2 PagesHow Eurosport’s Survey Pop-In Got 5k Responses in Less Than T wo Weeks Eurosport is the go-to network for sports coverage in Europe. Working with AB Tasty since 2016, stakeholders across their Product, Web Analytics, and Digital Marketing teams have quickly excelled at more nuanced experimentation that leverages personalization and precise targeting to create relevant experiences for the company’s international clientele. Challenge The Australian Open, like all Grand Slam tournaments, is a huge event for Eurosport. Coverage is comprehensive to meet the demand of its viewership, spanning best-of-the- day replays, clips of press conferences, and interview-style videos of athletes sharing insights. But, as one would expect, the main attraction is consistently the real-time strea
