AT A GLANCE: iHeart Media puts on some of the most recognizable and talked about pop culture events in the world. It’s a huge opportunity to engage with their listeners, attract and grow their audience, and generate excitement around their brands, as well as their in-house influencers. It’s also a major endeavor to plan and execute the digital strategy of these national events while staying relevant at a local level. In addition, the team must also benchmark their events versus competitors and previous years to truly know the level of their success. CHALLENGE: Planning, Executing and Measuring the Digital Properties of 60+ Live Events Annually HOW IHEARTMEDIA USES NETBASE TO INFORM AND MEASURE BUZZ-WORTHY EVENTS Digging into the data helps iHeart engage listeners, grow their au

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