AT A GLANCE: Fullscreen had the opportunity to pitch a large beauty brand to run their “Bold Lip” Anniversary Campaign, competing against many other big agencies to win their business. The agency used NetBase’s social media analytics to set them apart from the competition, wowing the client with a data driven pitch that not only identified how women felt about the company’s brand, but also discovered consumer and cultural insights that were obstacles to wearing a bold lip. These insights empowered their campaign to capitalize on the current trend of self-care to evangelize the power of the bold lip, resulting in an increase in awareness for the brand, with their lipstick acting as the conduit for building confidence and community for their consumer. This campaign pitch not only la

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