How employee surveys plus Salesforce® boost talent recruitment and retention Indianapolis-based Celadon Trucking, one of the 10 largest truckload carriers in North America, wanted to improve driver retention rates—an industry-wide problem. Increase employee retention “Driver turnover in the industry is around 100%,” says Whitney Boyer, vice president of marketing, at Celadon. “We worked hard to achieve a better-than-average retention rate, but a significant number of drivers were still quitting within their first 90 days.” The company also wanted to improve their employer brand reputation to attract new talent, and market Celadon to driver candidates. To accomplish this, marketing, recruiting, and operations partnered to understand how they could most effectively recruit and reta

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