How a data science company uses feedback to uncover product insights and improve the customer experience 4C Insights saw a 20% lift in their NPS® by getting customer feedback into the hands of customer engagement and product teams with SurveyMonkey CX Gathering customer feedback was a slow, manual process Customers are king at data science and marketing technology company 4C Insights. Chief Marketing Officer Aaron Goldman and his team strive to ensure customers are using and getting value from the 4C platform—but they found it was difficult and time- consuming to get customer feedback. Typically it was left up to the Client Engagement team to gather first-hand feedback from the customers they worked with. But this approach wasn’t scalable, and Aaron felt the in-person responses wer

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