How DoubleDutch amplifies customer stories and creates compelling content #withAsana
How DoubleDutch amplifies customer stories and creates compelling content #withAsana
7 PagesHow DoubleDutch amplifies customer stories and creates compelling content #withAsana Zöe Desroches Aug 17, 2017 “Your customers are your best salespeople,” says Brittany Lindquist, Head of Content and Customer Marketing at DoubleDutch. This fundamental idea is what drives the marketing team at DoubleDutch, a San Francisco-based company that enhances live event experiences with software. Their Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers, including Forbes, Humana, LinkedIn, Novartis, Nationwide, and BlackRock. Customers, like those previously mentioned, are the driving force behind DoubleDutch’s powerful brand and marketing strategy.We recently talked to Brittany to learn more about this customer-focused approach to marketing. Here are h
