Scripps Lifestyle Studios delivers content across all their digital channels #withAsana Zöe Desroches Jan 19, 2018 We’ve all been there: scrolling through our social feeds, mesmerized by Food Network videos of how to perfectly decorate a cookie with royal icing or whip up a quick weeknight dinner. The beautiful presentation of ingredients, simple visual instructions, and end results can leave us salivating and frantically adding items to our grocery list. But each of these videos—whether a minute-long look at a simple recipe or a longer exploration of Julia Childs-esque culinary creations —takes a lot of behind-the-scenes effort to produce and publish.Photo by Andrew Purcell of a royal icing tutorial The key ingredient to the success of these videos—from ideation to production and distribu

Join for free to read