Problem How does a new home health business raise brand aware- ness? Solution By using an OOH campaign to generate new business. Background They were a newly established home health business and needed brand awareness and employees to fill positions. They wanted to reach certain areas using demographic information to specifically target potential clients and employees. Objective Generate brand awareness and increase service calls for Abundant Living Home Health from potential customers who qualify for Medicaid, and generate job applications. Strategy OOH was strategically placed in lower-income areas where the target demo lives and works. Impressions were increased during the month of July by adding digital bulletins and printed posters with messaging in both Spanish and E

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