Problem How does a bio-marketing company raise awareness about Rare Disease Day? Solution By using subway wraps and interior brand trains in Boston’s healthcare hubs. Background Cambridge BioMarketing wanted to spread awareness in Boston about Rare Disease Day. Rare diseases are quite common yet not many people know this. They wanted significant reach and frequency. The budget they had allocated for this campaign was not substantial. Objective Cambridge BioMarketing wanted to raise aware- ness for rare disease research and for Rare Disease Day in a new and original way - target- ing Boston & Cambridge. Strategy OOH was used for large scale branding in conjunction with a social media push. Wrapped red line subway cars are huge traveling bulletins that create a buzz as th

Join for free to read