Problem How does a seasonal new business elevate local awareness? Solution By using a popular location related to a local business. Background Since new business and demand for pool cleaning tends to be seasonal, Pool Girl Maintenance needed to get her name out quickly for the type of service she offered. Previously, she had been relying on word of mouth and flyers. Objective Pool Girl Maintenance wanted to increase brand awareness about the company and display the services of- fered by the company to large residen- tial areas. Strategy Pool Girl Maintenance wanted to target customers who typically buy their own products to service their pools. The company used a digital out of home (DOOH) campaign near a local Walmart to reach these customers. This DOOH location was co

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