Problem How does a mobile dining app, raise offline aware - ness? Solution Using a digital out of home (OOH) campaign to expose a digital heavy platform to the power of the medium. Background Seated is an app where users get Amazon and Uber rewards for dining out. The brand had never used OOH before as they were previously a very heavily digital driven company, (only Facebook and Insta- gram ads), so one of the first challenges was per - suading them to give OOH a try. They wanted to drive more traffic to the app as well as increase mobile downloads. Objective Target Demographic: 18-34, single, college educated millennials already dining out. Strategy Market: Manhattan, New York Cover the areas that have a high density of upscale restaurants. Digital OOH inventory was se

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