Problem How can Koval raise brand awareness to drive in-store sales for the new Cranberry Gin? Solution By reaching people at key choke-points in high traffic areas. Background Koval is distilled in Chicago, Illinois. It is a local brand with national distribution. Their Cranberry Gin was a new product over the holiday season and competes with an extensive amount of flavored liquors. Objective The objective was to drive brand awareness and in-store sales of Koval’s newest product in their line of gins - Cranberry Gin Liqueur. Strategy Koval’s strategy was to reach a 21+ audience and drive traffic to their store/ distillery. With increased foot-traffic, they hoped to increase in-store purchases specifically for the new product. The campaign was spread across high yielding bi

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