A&E Breakout Kings OOH Case Study Problem How does a network drive tune-in for a new series? Solution Use eye-catching creative with unique executions to create buzz in the market. Background On the heels of the success of The Glades in 2010, A&E sought to add another hit series to its scripted drama catalogue. The network’s strong ranking has been largely attributed to its wide variety of com- pelling real-life series. However, A&E was looking to Breakout Kings – created by Prison Break producers Nick Santoro and Matt Olmstead – to further the network momentum in the scripted drama category. Breakout Kings was scheduled to premiere before the upfront, so launching a hit and showing the advertising community the strength of its programming was a top priority. Objective A&E w

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