TNT Falling Skies OOH Case Study Problem How does a network promote a new science fiction series with a big name at the helm? Solution Use traditional OOH formats in unusual ways to catch the audi- ence’s attention. Background TNT wanted to create excitement behind the launch of a new sci-fi show executive produced by Hollywood heavyweight Steven Spiel- berg. This was the tentpole show of the network’s launch season and the network wanted to position it as the network event of the summer. Objective The account team decided to market Falling Skies as if it were an epic motion picture. The agency wanted to encouraged media hype by targeting adults 18 to 49 in key media influencer markets - New York and Los Angeles - with unique media formats and selections during tease and launch ph

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