Case Study
Tune-in alerts draw listeners in droves
©2014 Urban Airship | 1417 NW Everett St, Suite 300, Portland, OR 97209 | 800.720.2098 | urbanairship.com 483 % Increase in users listening to a specific radio broadcast after sending a push OPB’s app uses push messages to encourage users to listen to live broadcasts. It also pushes public service announcements. OPB, or Oregon Public Broadcasting, is a leading source of news and intelligent entertainment for residents of Oregon