Problem How does a network drive viewership in a highly competitive time slot? Solution Use digital OOH formats to blanket the market on the air date to keep the shows top of mind. Background NBC wanted to ensure high viewer rates for the second sea- son of The Voice and the debut of its new show Smash. Objective The planning agency was tasked with creating an out of home campaign to publicize the second season of The Voice, and the premiere of newcomer Smash, which would both debut on the Monday following Super Bowl Sunday. Strategy To ensure NBC dominated the Monday after the Super Bowl, the planning agency blanketed the full day Monday February 6, with Smash and The Voice tune-in messaging across out of home, supplementing the print, broadcast, radio, and digital efforts from age

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