Problem How does a citizen driven law enforcement organization better spread it’s message to it’s community? Solution By using strategically placed OOH to inform locals of the organization’s mission and encourage community participation. Background Panhandle Crime Stoppers, Inc. assists law enforcement agencies with information on unsolved crimes, wanted persons, and other criminal activity that has been unavailable through normal investigative methods. The organization works to bring justice to families of murder victims and missing loved ones in Bay County, Panama City, FL. Objective Panhandle Crime Stoppers wanted to update it’s identity within the community as a civilian-based organization, not strictly law enforcement. The organization wanted to reach all members of the commu

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