A top-20 pharmaceutical company’s Field Medical team worked with ZS to develop better surveys, gathering insights that were used in an FDA negotiation process CASE STUDY: Business Strategy TOP-20 BIOPHARMACEUTICAL COMPANY | USA It’s How You Ask companies assess customer satisfaction with MSLs, an executive director of one of the company’s regional liaison teams wanted to push far beyond satisfaction. The Solution The company’s MSL team lead partnered with ZS to develop a series of tests, designed to assess the true knowledge level of the KOLs across scientific content important to the team. To bring a high level of sophistication to the market research study design, the director turned to ZS Medical Affairs. ZS’s expertise and refined strategies ensured that the sur

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