Problem How does a baseball team rebuild it’s fan base? Solution Use out of home (OOH) to increase awareness of promo- tional giveaways and to drive event ticket sales. Background The Chicago White Sox needed to sell tickets while trying to rebuild. The Cubs across town had won the World Series which added to the problem. The Sox decided to promote giveaways like T-shirts and concerts using OOH. Objective To sell tickets, plain and simple. They targeted the entire designated marketing area of Chicago for all ages. Strategy Used Digital Billboards to promote individual game day giveaways and promotions. Update their creative weekly and run multiple versions at the same time. The campaign was a package of 32 Million impressions adults 18+ over 8 weeks. They also used bus she

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