Problem How does a Charter school reach it’s de- sired audience? Solution By using out of home (OOH) in bus and rail interiors to reach the individuals who would enroll in the school. Background YouthBuild Charter is a competency-based drop-out recover school that seeks to pro- vide a high school education and diploma for student’s ages 18-25 who come from low income families, under served commu- nities, and have previously left the tradition- al school system. Objective YouthBuild charted wanted to create aware- ness for summer enrollment and get their target audience to take action. Strategy Bus interior cards and rail interior cards were used for general awareness and allowed YouthBuild Charter to target the communities around their centers. Additionally, mobile advertis

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