Problem How does a local chain spread the word that it’s hiring? Solution By using strategically placed OOH ads to promote the start- ing pay rate and other employee benefits. Background Crew Car Wash was looking to fill available positions in its 20+ locations in ahead of its busy season. Objective The objective of this campaign was to place new hires in these positions by December. Ages 18-34 were targeted, the general age range for new hires. Strategy High-profile locations were utilized in the market. The creative included details about starting pay, in an effort to grab the atten - tion of the 465,000 people age 18-34 in the Indianapolis CBSA. Plan Details Markets: Indianapolis, IN Flight Dates/OOH Formats: • Static Billboards • Flight: September 17, 2015 - November 11, 201

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