Problem How do you market the local fitness center run by a large healthcare organization? Solution By using an OOH campaign to increase awareness of Northern Ohio Medical Specialists’ facilities. Background Northern Ohio Medical Specialists needed to market the local fitness center run by the large local healthcare organization. It was struggling with its dwindling membership after several low-cost facilities opened nearby. Objective The campaign’s goal was to increase awareness and memberships of Northern Ohio Medical Specialists’ facilities. Strategy The strategy was to use OOH to inform people that Northern Ohio Medical Specialists offers gym memberships. Plan Details Markets: Duncan, SC Flight Dates/OOH Formats: • Flight: October 20 - December 31, 2016 • 3 Posters • 167,095 we

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